Fishmeal is one of the main ingredients of many aquarium fish foods, but it is often harvested from the ocean in the form of small oily fish like anchovy. Millions of tonnes of these forage fish are raided from the oceans every year, which puts a massive strain on the marine food web and the animals that rely on them for food, like dolphins, sharks and whales. Fit and Wild contains zero fishmeal to help protect the world’s forage fish resources and the animals that they support.
In the wild, most aquarium fish don’t eat other fish. Instead, they have evolved to eat insects, small crustaceans, vegetation and algae. That’s why Fit & Wild has been formulated using ingredients such as Black Soldier Fly Larvae, Mealworm, Daphnia and Bloodworm to give your fish a diet they would naturally eat in the wild.
Fit & Wild natural food ingredients are produced in a sustainable way. Black Soldier Fly and Mealworm are fed waste food that would otherwise go to waste. Bloodworm and Daphnia are naturally grown in ponds and lakes, making them a highly sustainable source of protein. They also efficiently convert their food into flesh, grow incredibly quickly and require minimal land to be farmed.
Because insects and crustaceans are what aquarium fish would naturally eat, they absolutely love the taste of Fit & Wild foods. The highly digestible insect protein also leads to less waste in the aquarium and therefore better water quality and healthier fish.
All Fit & Wild foods are expertly tailored to provide your fish with a balance of all the nutrients they need to be fit, healthy, colourful and in great condition. As a result you can be safe in the knowledge that you are giving your fish a fantastic food that fulfils all their dietary needs.
As passionate fish keepers ourselves, we appreciate all fish and the beauty of the natural world. We have used our experience and expertise to create a great food that’s natural, healthy, great tasting for the fish and kinder to the oceans.